GERMANY: Researcher Wolf Eisfeld, Cognis, Düsseldorf, has developed a system for identifying reactions to a cosmetic product’s scent, foam, consistency, feel and other factors. The system, called the Emotional Assessment, was developed in cooperation with Wuppertal University and delivers a complete, objectified psychological profile of a given product. The emotional assessment is made using analytical equipment that measures and analyzes psychological parameters, according to Cognis executiv...